

Don’t you hate it when you fall in love with a brand and then… bam, they just randomly discontinue the product! I was sorting out my makeup before I moved and noticed I had a surprising number of discontinued favourite in my collection! And while I appreciate times change and products move on, sometime you do wonder why.
But, as this is all completely out of our control, I thought I would just share with you the products I’ll miss now they’ve been discontinued!

B. Cosmetics Brushes
I mean these weren’t discontinued as much as repackaged and relaunched… and I wrote a full blog post about this, but they’re really not as good. The new brushes aren’t as full as the older ones, and are definitely more flimsy. And I get why B. repackaged. For those of you who don’t know, they were Superdrug’s own brand makeup line, and they’d launched a million years ago and then makeup came leaps and bounds and the brand hadn’t quite kept up. But why ruin a part of the range that wasn’t broke!
New Look Baked Highlighter in Pink Pearls
New Look launched a makeup line… and then like a year later got rid of it. And it’s such a shame, because this highlighter was amazing and they had quite a few other products in the line I enjoyed. I feel like the trend of fashion brands coming out with makeup lines is kind of over though.
Topshop Lipsticks
I don’t have mine anymore… because I actually used them up. Yes, I finished a lipstick (or two in this case). Topshop are another one of the fashion brand makeup lines. And I feel like they had one of the best ones. Their old lipsticks were adorable, with white tubed with black lines round them! They briefly repackaged before disappearing.
H&M Single Eyeshadows
This is the last one I promise! But another fashion brand makeup line that was amazing but is now gone. I used to love their single eyeshadows, but they also had great blushes! What happened to them all!

L’Oreal True Match Highlighter in Icy Glow
I think some of the other shades in this line are still around, but I used to love this highlighter! As someone who is very pale, a lot of highlighter are too dark for me and this was one of those highlighters that did just work! Wasn’t so keen on the packaging, but I’ll miss it!
Rimmel The Only One Matte Lipsticks
I was OBSESSED with these. In my opinion, one of the best lipstick formulas Rimmel have ever released. They still have The Only One range, but not the matte one. Such a shame…
Rimmel Kate Moss 107 Lipstick
Now this one just hurts. Who remembers when this was EVERYWHERE! Pretty sure it was Zoella (or Zoe Sugg as she is these days) who propelled this to fame.. but it was an iconic shade. Mine has gone off, but it is already missed!
NYX Studio Liquid Liners
I mean this is one of those things I miss… but I can get over because NYX have so many different liquid liners it’s not the end of the world. But I did love this bright blue liquid liner….!

M&S Rosie for Autograph Loose Highlighter in Rose Bud
This is another one of those brands not around, but when it was it was a big thing! Thought I’m not sure if this was only ever meant to be a temporary range. Either way, I LOVE this highlighter! and it’s one of those discontinued products I’ve just kept hold of for personal use. Fingers crossed they come back with something new soon…
POP Beauty Pure Pigment in Metallic Copper
A brand still around, they’ve just continued their pure pigments. And I used to love this… but alas it’s now gone. However, would love to try some other things from their range since visiting their website!
RIP. You’ll all be missed! What’s the product you wish a brand never discontinued? Also, I don’t tend to get limited edition collections, but let me know which one you wish they would bring back!
Katie x
What a great post Katie! I hate it when a brand discontinues one of their best products, I hate having to find a different replacement for it! x
Lucy | http://www.lucymary.co.uk
OMG I know… and there’s no warning. It’s like suddenly… bam! x
The Rimmel 107 lipstick has discontinued?! No, I don’t believe it. It was my first ever lipstick courtesy of Zoella of course back in like 2014 (OG Youtuber days haha). I’m also sad that the Topshop lipsticks have discontinued – there were some really good ones. In fact, I enjoyed most of Topshop’s beauty range but they’ve closed down like all of the Australian stores 🙁
http://thesydneysider.com/
I remember 107 being all the rage! And TopShop beauty here even if the clothing stores are still open! x
I’m so sad the Topshop lipsticks have been discontinued too! They were so affordable and the colours were great, and they came in a little box which made it feel all high end! xo
They did feel proper high end, considering they matched in price to Rimmel/Maybelline! x
I hate it when you fall in love with a product- and it works perfectly for you- and then they just stop selling it! Thanks for sharing, I loved this post x
Oh yeah, me too! x
Ohh I remember the true match highlighter. I miss that one too!
http://www.fashionradi.com
So it’s not just me! x
So many of these products are a blast from the past!
Danielle xx
https://www.thereluctantblogger.co.uk/
Omg I know right!
Great post! I’m the same way! I’m loyal to a product forever and when it discontinues I feel lost!!
It’s almost heart breaking! x
Oh gosh, I hate this! I had a really great primer for lips some years ago and these days you can’t even find something similar anymore 🙁 The worst thing is you can’t just buy make up for stock, because it gets bad eventually.
LackaDaisy
They should make dried primer so you can store it! haha x
Great post! I remember a lot of these products from YouTube videos and I am very sad that they have been discontinued! A product that I used to use a lot a few years ago that got cancelled were the £1 lipsticks from makeup revolution. They were perfect for experimenting with colours!
I remember those! I hadn’t registered they’d gone! x
Oh my goodness, the Topshop lipsticks!! They were the best! And I remember being obsessed with Rimmel’s 107 xx
http://www.dellalovesnutella.co.uk/
I used to love TopShop makeup in general tbf… sad it’s gone! x
Loved this post! Oh my goodness, Topshop lipsticks were incredible, I loved them! And I was so obsessed with Rimmel 107 xx
http://www.dellalovesnutella.co.uk/
The Rimmel matte lipsticks were my jam and I totally agree that they shouldn’t have discontinued these!
Rimmel used to be my go to with lip products, but I feel like they discontinue so many all the time! x
I haven’t heard of all of these but I find since I wear makeup so sparingly that whenever I go to repurchase it’s usually discontinued, haha! The only reason I change my products is when the old ones are discontinued!
Hope you are having a great weekend 🙂 We went out and did more Christmas shopping yesterday which was fun 🙂
Aww lovely! Love a good bit of Christmas shopping! x
Oh that Kate Moss lipstick used to be my favourite! I still have it somewhere I think…
mine went off… badly! haha x