I don’t know about you, but Pinterest has always been a minefield! It’s one of those platforms I’ve never truly been able to master, nor have I really had the time to look into it! However, as I was on part time furlough in February and early March, I felt like it was the time to try!
And I thought I just HAD to share with you everything I learnt!
NONE of these links are affiliate
Stage 1 – Learning
It’s safe to say, I was coming in completely cold! I read a few of Kayleigh’s posts and, while she covers a lot of topics, I felt like I needed someone to talk me through, step by step, what I should be doing! So I paid and did two courses – the Pinterest with Ell and Sincere Mommy. With the first being a more expensive, but fuller and more detailed course and the latter being cheaper and more top line.
I really enjoyed Pinterest with Ell‘s course. It’s safe to say, a $46.80 course is not a cheap one… but I throughly enjoy how this course took it back to very beginning in how to set up your Pinterest account and boards all the way to how Pinterest SEO and Analytics works! I feel like some of the latter stuff in the course (about how to post pints etc.) is available for free on websites such as Kayleigh, but that really early set up stuff really isn’t around!
And then with Sincere Mommy, I actually got it on offer, but it is $24.99. While it has a few useful tips in there, I feel like the real value of this course is the Pinterest templates for Canva (which I do use) and printable schedules, checklists and activity sheets (which I really haven’t used). I don’t feel like this course is worth the full price tag (but it was worth the deal I got it on for $6!). However, there is a really useful article on the Sincere Mommy blog on how to grow on Pinterest! Read it here.
Stage 2 – Where I Started
As an FYI – Safe to say, my Pinterest account set up is a bit of a mess… mainly because I had a non business account set up, I tried to make it a business account, I kept getting an error messages. So I now have a Business Account attached to my non-business account. It means I still get access to analytics and all the benefits of a business account, but the front end looks like a non-business account. I then tried making my business account the main one (i.e. changing my user names over), but got hit with error messages again. Not perfect, but unless I start again, it’s kind of where I am! And it’s working for me!
On 1 March, when I started implementing what I’d learnt, these were my Pinterest stats for the month prior. It’s worth noting I started pinning in February, but didn’t quite know what I was doing!
- Impressions: 1450 (+48%)
- Engagements: 39 (+77%)
- Total audience: 922 (+208%)
- Engaged audience: 15 (+200%)
- Referrals to my website : 2 (-60%)
Stage 3 – How Did March Look
My goal for March was to pin between 5-10 pins most days and just see how it goes!
So every Sunday afternoon I would design at least 35 pins. I have around 15 Pinterest designs built on Canva which I use on rotation. And for those pins, around 75% are new posts and 25% are old posts from 2020 or before. And I usually do 1 video pin for every 7-10 static pins. Why? Mainly because that feels achievable, and also it feels like the right ratios for what I’ve read!
I then post and schedule these directly into Pinterest. I know a lot of people use an app like Tailwind, but as I’m new to this game, I didn’t really want to pay for something when I didn’t really know what I needed.
My titles were a combination of the actual title of my blog post, some really clickbaity type headlines (i.e. ‘Is this the worst foundation ever?’) and something really searchable (i.e. Swatches and a review of xxx’). And then my captions are written just as I would for an SEO description on my blog.
TIP: I’ve been told to think of Pinterest like a search engine, and so key words are king!
I set up loads of new boards, after learning they should be a little bit more focused than just ‘all my posts’. So I now have a makeup review board, a haircare board, skincare board, makeup look board, blogging tips board and a few others in there too!
TIP: You should have around 10 different boards at least. It confuses Pinterest if you put posts in boards that don’t make sense.
And on videos, I use as many tags as I can that are relevant! But they’re supposed to have a shorter lifespan than still images, but can wrack up more impressions in a shorter amount of time. I’ve not noticed this that much… but I quite like splattering these in. I just create them using some of the animations on Canva.
Stage 4 – How Did It Go?
I mean it was tough to come up with that many pins and actually pin them all! And I definitely missed days and I think that’s totally ok! But overall it’s been quite an enjoyable experience! My progress has definitely gone up by quite a bit, but the progress is still a lot slower than I thought it would be, and I didn’t include follower count as it’s pretty much the same! However, I hope you can see from the below stats… what I’d learnt in February really did make a difference!
- Impressions: 8050 (+380%)
- Engagements: 212 (+393%)
- Total audience: 3460 (+236%)
- Engaged audience: 90 (+462%)
- Referrals to my website : 42 (+2000%)
Stage 5 – What’s Next?
I’m going to keep going! I’m still very much learning, which is why I’ve not particularly said ‘this is what I think you should do’, but I’m hoping in a few months I’ll be able to come back with some actual tips! I just wanted to share with you my experience as someone more or less starting with 0 experience!
Want to follow me? Here’s my Pinterest account: www.pinterest.co.uk/katieemmabeauty/
Do you do Pinterest?