I feel like going Cruelty free is one of those things we all wish to be. However, with so many high street brands, in fact, still testing on animals, it becomes increasingly more difficult to do so. So, instead, I wanted to create this list from some research I’ve done, and from it maybe create some ‘Cruelty Free Favourites’ or ‘Looks’ or a ‘Cruelty Free Makeup Bag’ to make this more of a topic here on my blog. As it’s something I feel all brands should be following suit with… and asap!
Any brand that sells products in mainland China have to test on animals; and it’s part of their policy. So there are a few brands that, from my research I still couldn’t work out if they were or weren’t; most noticeably No.7 and Bourjois.
N.B: I’m focussing mainly on affordable brands, to try and make ‘cruelty free’ as accessible as possible.
Cruelty Free Brands
- Soap And Glory
- The Balm (this is sold in Superdrug)
- The Body Shop
- Barry M
- Models Own
- B. (Superdrug’s makeup range)
- H&M Cosmetics
- Lottie London
Brands that I wish were… but aren’t :'(
- Max Factor
- Miss Sporty
No.7 is a hazy one – I refer you to this article for more info on No.7.