Cruelty Free British High Street Cosmetic Brands


I feel like going Cruelty free is one of those things we all wish to be. However, ย with so many high street brands, in fact, still testing on animals, it becomes increasingly more difficult to do so. So, instead, I wanted to create this list from some research I’ve done, and from it maybe create some ‘Cruelty Free Favourites’ or ‘Looks’ or a ‘Cruelty Free Makeup Bag’ to make this more of a topic here on my blog. As it’s something I feel all brands should be following suit with… and asap!

Any brand that sells products in mainland China have to test on animals; and it’s part of their policy. So there are a few brands that, from my research I still couldn’t work out if they were or weren’t; most noticeably No.7 and Bourjois.

N.B: I’m focussing mainly on affordable brands, to try and make ‘cruelty free’ as accessible as possible.

Cruelty Free Brands

  • Soap And Glory
  • The Balm (this is sold in Superdrug)
  • LUSH
  • The Body Shop
  • Barry M
  • Models Own
  • KIKO
  • MUA
  • Revolution
  • Freedom
  • GOSH
  • NYX
  • B. (Superdrug’s makeup range)
  • H&M Cosmetics
  • Sleek
  • Lottie London

Brands that I wish were… but aren’t ๐Ÿ˜ฅ

  • Rimmel
  • Maybelline
  • Revlon
  • Max Factor
  • Benefit
  • Miss Sporty

No.7 is a hazy one – I refer you to this article for more info on No.7.


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